Hello, you.

Welcome to my blog. I'm currently trying to brunch & blog my way through life, friendships, love, a career and everything else in between. Hope you enjoy reading through my brilliantly random ramblings.

Engagement for the sake of engagement? Is blogging shallow?

Engagement for the sake of engagement? Is blogging shallow?


Engagement for the sake of engagement?

So, if you're wondering where this has come from, it was something that a friend of mine said to me a few weeks ago. I was having a mini breakdown at the time and questioning every decision I'd ever made in my life. I'd asked if I embarrass myself through my blog and if I should just like stop and quit and take myself off the internet forever.

He said that I defintely shouldn't do that and that (thank god) I also definitely don't embarass myself and that he enjoys reading what I write. After convincing myself that he meant this and wasn't just trying to be a supportive friend, he did say that as a complete outsider to the blogging world, he sometimes feels that from where he's stood, blogging can be a bit shallow sometimes.

My initial reaction to this was 'hey, that's not very nice.' and I was ready to defend the whole of blogosphere (don't worry guys and gals, I got this). But then after further questioning, I realised that this wasn't quite exactly what he meant.


Engagement for the sake of engagement?


My friends exact comment (quite literally copied & pasted from Whatsapp) was this;

'I just see the comments and interactions you get and think 'they haven't actually read your post, they just want you to read and follow theirs'. It's like Insta but maybe a little more blatant.'

And to be honest, I kinda struggled to defend it.

I mean, with the introduction of the Instagram algorithm and what feels like a decrease in the number of people reading blogs, we're being encouraged all of the time to engage with others in order to increase our own followers and readership. But, at what point does this become disingenuous?

The more I thought about it, the more I realised that actually, my friend may have a point. I read so many blog posts and scroll down to the comments to see someone has commented 'great post!' and then simply left their own blog link. Clearly, these kind of comments come from people who probably don't read the whole post, (or even any of it??) and are simply just wanting the backlinks to their own site.


I've been wanting to discuss this topic for a while, and I've written and re-written this post a number of times trying to get my point across in the correct way, and then I saw that Rachel had published this post a few days ago, and it made me feel a little better about writing and thinking along the same lines!

Like Rachel points out, we're all told from the get-go that in order to grow, we need to be constantly engaging with other bloggers, and this is absolutely correct. However, this engagement needs to be genuine in order for it to be worth anything, surely?

Obviously, this isn't everyone and is actually just the small few, but sometimes it can be really disheartening when you know that someone has only commented on your post in the hope that you'll do the same for them, and not because they genuinely loved or reacted to the content that you worked hard on.

So, in conclusion - no, blogging is definitely not shallow and there are some genuinely lovely and incredibly supportive bloggers out there. It just actually amazed me how someone from outside of the blogoshphere had picked up on and spotted 'fake engagement', too!

What are your thoughts on the topic?


I'm starting to feel like myself again & it's bloomin' fabulous.

I'm starting to feel like myself again & it's bloomin' fabulous.

5 things that made me happy.

5 things that made me happy.