Instagram 'realness' vs traditional media.



Instagram vs traditional media.

I feel like everyone is a little fed up with Instagram at the mo, and if I'm honest, so am I. It all started with this bloomin' algorithm, making it super hard to get your posts seen, to get decent engagement anymore and to really grow your following. Queue Instagram pods, more cross promotion than ever, and of course, the recent Instagram bot fiasco that blew up on Twitter last weekend. Part of me just wants to quit Instagram and say 'I'm done.' And the other part of me has worked really hard on it, and still secretly loves it and is saying 'don't be silly, you're not going anywhere, yet'. 

Anyway, that wasn't even the ranty purpose of this post. What I actually want to discuss, is how someone recently told me that they don't see my Instagram as being 'real', because they felt that I only post for my blog and 'following'. 

They meant how I sometimes post a photo of an outfit on a day when I might not actually be wearing said outfit. Or how, there'll be a perfect breakfast pancake flatlay, when I'm actually still in bed with a bowl of shreddies. Or how, I'll post a photo of Liverpool when I'm actually at home in Preston that day. 

For me, and (I think) for most other bloggers particularly, we see absolutely nothing wrong with this. We all know that Instagram life and real life are two totally separate things. Instagram is a platform for us to be creative, to curate a feed that fits into an aesthetic or vibe that we want to create, and it's a platform that's quite often an extension of our blogs. 


But, I think the reason this comment has stuck with me so much that it's made it into a blog post, was because of this; Instagram is a form of media, right? And when you think of other traditional media outlets such as radio, TV, magazines etc, they all do the same thing. 

They create content. 

Content which is pre-planned, there to build and entertain an audience, and that is put out consistently and usually fits a brief or the brands 'vibe'. 

So, why is it that some often roll their eyes at bloggers doing exactly the same? Now, I am in no way saying that it's acceptable not to be 'real' in the sense of making up stories for content purposes, or in a sense of heavily using photoshop on your images. I guess I'm talking more about how it's okay for your content not to be 'live' or 'real time'. 

Just because I'm not wearing that outfit today, doesn't mean I never have. Just because I'm not having avo on toast this morning, doesn't mean I never have. I mean, how else would I have got the bloomin' photo?

My Instagram will always reflect 'me'. It will always show the fashions and things that I love, places that I've visited or simply something that I thought was pretty. Yes, it may be pre-planned and scheduled, and yes I do have a posting schedule in order to keep up some kind of engagement. But it will never not be real and it will never not be me. I promise.

Soph

12 comments

  1. I have to say that despite all the drama I love the way we can post photos of one thing even if were doing another. Also im currently studying in Preston so nice to know there are other bloggers nearby

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  2. Yes soph! I totally agree! My stuff might be pre-planned but it's certainly still real! xxx

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  3. Totally agree!!! I love when people still see the honest and lovely side of Instagram, cuz those feeds that are real definitely have their vibe and everyone can feel it!
    Also, I can`t describe how beautiful your blog is...! I literally love every bit here ❤
    -Laura

    http://brightbreezyblog.blogspot.lt/

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  4. Gotta say it's refreshing to see a post about Instagram that isn't slating it! I love it and the idea of sharing images I'm proud of taking, whether that's blog related images or places I've been, things I've seen etc! Like you said, it will never not be a reflection of me. Great post! Xx

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  5. I have no problem with pre-planned posts, bloggers need to pre-plan posts regardless of the platform. I just prefer it when bloggers are honest in their captions.

    An image is just as good and just as inspiring whether it was an outfit or meal from last week or this morning. Nothing wrong with captions like 'A quick snap of an outfit I'm loving from the weekend. '

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  6. I have no problem with pre-planned posts, bloggers need to pre-plan posts regardless of the platform. I just prefer it when bloggers are honest in their captions.

    An image is just as good and just as inspiring whether it was an outfit or meal from last week or this morning. Nothing wrong with captions like 'A quick snap of an outfit I'm loving from the weekend. '

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  8. I agree! Sometimes is a bit unreal but only for aesthetic purposes (i.e. flat lays). It's only the best version of us and our life and I still enjoy that. Plus, you can always use Insta Stories to seem more real :)

    Caterina | www.caterinasosso.com

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  9. Let's be honest, if bloggers only ever posted 'live' or 'real time' images then either they would be exhausted because they'd never have time to themselves because they'd always have to be doing something to create content, or they wouldn't have engagement because of the stupid algorithm so if you didn't post regularly, your feed would just get lost.

    I for one love seeing your images, and not gonna lie, I get jealous too haha! Particularly with the one you posted of the Liverpool library, I mean, that gave me all the Beauty & the Beast feels.

    Don't change Soph, your real followers love your feed just the way it is :) xx

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  10. Yass!! So agree with you! While reading I just thought like if I had to post "in realtime" I had to post like 5 pictures in a day and the for a week nothing or something like that.
    I'm too so fed up with the algorithm and everything but I still enjoy the actual uploading and creating a beautiful feed. And I still haven't lost hope that Insta will get better again ;).
    Btw I adore your Insta :).
    Lea, xx
    www.asnippetoflife.com | https://www.instagram.com/l.hof/

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  11. I absolutely agree! I look at curating my Instagram feed as a sort of art form - I love to see what pictures go together and how the colours mesh. Getting into Instagram has also made me up my photography game which can only ever be a good thing! There's nothing wrong with creating content and it definitely doesn't always have to be real time - as long as there's no lying & fake content it's all good in my eyes. :) x

    Laura // Middle of Adventure

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  12. I agree with you! I manage my instagram feed because I see it as a reflexion of what I love, what I do. It's not my everyday life. It's simply what I choose to share with the world xx

    www.serenbird.com

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