Instagram vs traditional media.
I feel like everyone is a little fed up with Instagram at the mo, and if I'm honest, so am I. It all started with this bloomin' algorithm, making it super hard to get your posts seen, to get decent engagement anymore and to really grow your following. Queue Instagram pods, more cross promotion than ever, and of course, the recent Instagram bot fiasco that blew up on Twitter last weekend. Part of me just wants to quit Instagram and say 'I'm done.' And the other part of me has worked really hard on it, and still secretly loves it and is saying 'don't be silly, you're not going anywhere, yet'.
Anyway, that wasn't even the ranty purpose of this post. What I actually want to discuss, is how someone recently told me that they don't see my Instagram as being 'real', because they felt that I only post for my blog and 'following'.
They meant how I sometimes post a photo of an outfit on a day when I might not actually be wearing said outfit. Or how, there'll be a perfect breakfast pancake flatlay, when I'm actually still in bed with a bowl of shreddies. Or how, I'll post a photo of Liverpool when I'm actually at home in Preston that day.
For me, and (I think) for most other bloggers particularly, we see absolutely nothing wrong with this. We all know that Instagram life and real life are two totally separate things. Instagram is a platform for us to be creative, to curate a feed that fits into an aesthetic or vibe that we want to create, and it's a platform that's quite often an extension of our blogs.
But, I think the reason this comment has stuck with me so much that it's made it into a blog post, was because of this; Instagram is a form of media, right? And when you think of other traditional media outlets such as radio, TV, magazines etc, they all do the same thing.
They create content.
Content which is pre-planned, there to build and entertain an audience, and that is put out consistently and usually fits a brief or the brands 'vibe'.
So, why is it that some often roll their eyes at bloggers doing exactly the same? Now, I am in no way saying that it's acceptable not to be 'real' in the sense of making up stories for content purposes, or in a sense of heavily using photoshop on your images. I guess I'm talking more about how it's okay for your content not to be 'live' or 'real time'.
Just because I'm not wearing that outfit today, doesn't mean I never have. Just because I'm not having avo on toast this morning, doesn't mean I never have. I mean, how else would I have got the bloomin' photo?
My Instagram will always reflect 'me'. It will always show the fashions and things that I love, places that I've visited or simply something that I thought was pretty. Yes, it may be pre-planned and scheduled, and yes I do have a posting schedule in order to keep up some kind of engagement. But it will never not be real and it will never not be me. I promise.